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Laura Davis

Journalism | Audience Development

An award-winning writer with more than 20 years experience of working in regional newspapers and news websites, including roles leading features and what's on teams, Arts Editor of the Liverpool Daily Post and Liverpool Echo. 


My most recent roles have centred on audience development, building loyalty, driving registrations to news sites and newsletters, and overseeing social media teams. I have extensive experience of managing teams and projects.

I am also editor of the Northern arts newsletter Stored honey and co-presenter of the podcast Beatles City.

What I can do for you


  • Writing: Articles, newsletter posts, press releases, brochure copy, podcast scripts

  • Newsletter strategy: Including plans to increase open and click rates, drive a sustainable, loyal subscribe base and increase reader engagement.

  • Newsletter training: How to create a sustainable newsletter strategy; how to write a subject lines that stand out in email inboxes; how to build a loyal mailing list.

  • Audience engagement

  • Social media plans

  • Comms plans

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