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Laura Davis

Journalist

An award-winning journalist with more than 20 years experience of working in regional newspapers and news websites.


My current role is Senior Editor (Customer) North West for Reach Plc. This involves overseeing and implementing Reach's customer value strategy in the North West on sites that include two of the UK's biggest regional news brands, the Liverpool Echo and the Manchester Evening News.

Prior to that I was Relationships & Special Project's Editor for the company's Niche sites, responsible for audience engagement and project management. Previous roles include Audience Editor and Arts Editor for the Liverpool Echo.


I am an award-winning writer and produced and presented the podcasts Beatles City and Liminal.

 
 

 About me

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I have been a professional journalist since 2000, predominantly working for the Liverpool Post & Echo in a range of reporting and senior management positions across Features, News and Business.

My current role is Senior Editor (Customer) North West for Reach Plc. This involves overseeing and implementing Reach's customer value strategy in the North West on sites that include two of the UK's biggest regional news brands, the Liverpool Echo and the Manchester Evening News. This involves developing a loyal audience, looking after an extensive portfolio of newsletters, driving registrations and managing the social media teams.

Prior to that I was Relationships and Special Projects Editor for Reach Plc's Niche sites, responsible for audience engagement and project management.

My previous role was Audience Editor for the Liverpool Echo, which focussed on reader engagement and developing social media and registrations strategies, as well as leading on SEO and helping to run the site day-to-day. I was also the Echo's Arts Editor, hosted and produced Liminal, a podcast featuring stories of the Merseyside coastline, and co-hosted the podcast Beatles City.

I have won and been short-listed for a number of journalism awards including, most recently, Society of Editors Regional Press Awards 2019: Highly Commended, Features/Long Read Writer of the Year; O2 Awards North West 2017: What's On team short-listed for Digital Team of the Year. Beatles City and Liminal were both short-listed for the Publisher Podcast Awards 2000.

 

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