Laura Davis

Freelance journalist | Copywriter | Audience development specialist

An award-winning freelance journalist with 20 years experience of feature-writing, Laura specialises in arts and heritage subjects.

As Arts Editor on both the Liverpool Daily Post and Liverpool Echo, she provided extensive coverage of the Merseyside cultural scene in the form of news articles and long-form features for print and online.

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She has interviewed a long list of prominent artists, actors, authors and musicians including Jonathan Pryce, Kim Cattrall, Peter Blake and Fiona Banner.

She has written for a wide range of print and online publications including the BBC, the Mirror and Simple Things magazine.​ She has her own arts and culture online magazine, Stored Honey, which covers the North West of England.​

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Laura's work as an audience development specialist involves helping organisations better understand and connect with their audiences. This includes:

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• Developing newsletter strategies with clients, helping them increase their subscriber numbers, improve open rates, run re-engagement campaigns and comply with GDPR best practice.

• Helping clients identify useful KPIs and use them to build a content strategy that will engage their audiences.

• Drawing up SEO strategies and content plans to increase page views referred by Google..

• Running training sessions on newsletter strategy, pitching ideas to the media and SEO for clients including The University of Liverpool, the Scottish Beacon, Open Culture and the Independent Community News Network.​​​